Multiplex KVR

Krishi Vikas Rath (KVR)

Krishi Vikas Rath, or KVR, is a brand new initiative by Multiplex Group. KVR aims to use their commissioned number of MUVs to educate farmers on scientific production of crops, available directly at their doorsteps. Each MUV is equipped with audio-visual and other teaching aids manned by a team of 4 experts on the various discipline of Agriculture.

Purpose of Krishi Vikas Rath

To educate and create awareness in analyzing and identifying field problems such as nutrient deficiency, crop pests and diseases using field diagnostic tools that will be available at their home(Door Step). KVR also brings awareness about environment friendly ways to tackle soil and crop problems, and they do this by hosting large scale demonstrations, field days, campaigns, etc.

We also educate Farmers on the environment and procedure in which Agri-Inputs are to be applied, as the method of utilization of bioproducts is slightly varied from chemical fertilizers and pesticides.

While educating farmers about method and time of application of Agri-Inputs like, Nutrients, Pesticides, etc., this which gives insight into improving field performance of the products by testing it out on different crop stages. Farmers should also be educated on the environment and procedure in which these products are to be applied, as the method of utilization of bioproducts is slightly varied from chemical fertilizers and pesticides.

This also helps test out the functionality of the product under varied agro-climatic regions. This helps them asses and develop new products if need be, to help effectively utilize the product for its intended use. This new technology will also help to measure the socioeconomic impact of new technologies on farmers in the post-demonstration phase

Reach of Krishi Vikas Rath

This initiative will be documented across India, with major states including, but not limited to, Karnataka, Andhra Pradesh, Maharashtra, Uttar Pradesh, Jharkhand, Madhya Pradesh, Punjab, Rajasthan, Orissa, West Bengal, Assam, Bihar, Uttaranchal, and Haryana. This is the first phase of operations.

Our farmers are selected based on our already existing database in our marketing network. In addition to that, we attend local organizations farmers associations, Department of agriculture, Raith Samparka Kendra (RSK), Seed corporations, Co-operative Societies, Banks, and Gram Panchayats etc. This helps us get a wider reach across India. Furthermore, we will be conducting an extensive field survey in major crops growing areas in the states mentioned above. This way we will get to assess and record existing practices followed by the farmers, and learn how they will be able to and how readily they will adopt the recommended packages. In turn, we will get to learn about any gaps, or constraints they might have in implementing these practices, and we do this methodically in the form of survey formats or questionnaires. This is how we shortlist farmers from different states, be it from small, medium or large farmlands.

On-farm Education

Educating farmers largely lands on our team of qualified members who are experts in various disciplines of agriculture. The team will mainly consist of:

  • Team Leader with a degree of Ph.D. or M.Sc. in Agriculture
  • Team Members with a degree in M.Sc. or B.Sc. in Agriculture
  • Field Assistant who is a PUC and preferably a farmer’s Son

They will help assist farmers in the ways and usage of their new kits.

Evaluation and validation of New Technologies

After researching and implementation of these products into the farmer’s daily work, they will assess how easily they get to adapt to this new way. If they are open for learning about more, new technology modules involving environment-friendly components like Bio- Manures, Bio-Fertilizers and Bio-Pesticides will be evaluated and validated under the farmers’ fields in different agro-climatic regions, and results will be compared with that of the farmer’s practices.


Through this practice of going personally to farmers door to door and educating them about new ways and new technologies, this, in turn, helps them gain the confidence in getting better soil and crop returns, with no harm to the environment.